Spotify Social Media Campaign
Organization: VaynerMedia
Client: Spotify
Role: Digital Designer & Campaign Project Support
Timeline: November 2014
Industry: Social Media Marketing
Project Overview
In November 2014, Spotify faced a high-visibility cultural and media moment when Taylor Swift removed her music from the platform. This event triggered widespread public discussion, press coverage, and user sentiment across social media. VaynerMedia supported Spotify through rapid-response social content that reinforced brand values, maintained user trust, and engaged audiences without escalating controversy.
This project required fast turnaround, cross-functional coordination, and strict adherence to brand and communications guidelines during an evolving situation.
The Problem
Spotify needed to respond quickly and thoughtfully to a public artist departure that sparked strong emotional reactions and media scrutiny. The challenge was to deliver timely social media content that:
Maintained a neutral, respectful tone
Reinforced Spotify’s value proposition
Avoided reputational risk
Supported ongoing user engagement
