About Me

I’m a Product Designer with over 14 years of experience across design, coordination, and creative production, recently transitioning from education into Tech and EdTech. My background includes work with agencies and organizations such as VaynerMedia, Amplify Education, and SourceMedia, where I contributed to digital campaigns and products for well-known brands including Spotify and Knorr. Alongside my agency and corporate work, I spent nine years in education designing learning experiences and leading large-scale creative initiatives.

With a strong foundation in graphic design and hands-on experience building digital products and learning solutions, I bring a user-centered, systems-thinking approach to every project. I enjoy turning complex ideas into clear, engaging, and intuitive designs that support real users and measurable outcomes.

As I continue to grow in the tech space, I’m actively pursuing project management education and certification to strengthen my ability to lead cross-functional teams, manage timelines and scope, and deliver projects from concept through execution. My goal is to bridge design, strategy, and delivery to help organizations build scalable and meaningful solutions. I believe great products are created where creativity, structure, and collaboration meet. Let’s build something impactful together.

Work Experience

  • Nov. 2025 – Present
    Amplify Education, Brooklyn, NY

    • Own and prioritize a cross-functional product roadmap supporting data-driven platform initiatives aligned to organizational goals.

    • Partner with data engineering, analytics, product, and business teams to gather requirements, define user stories, and translate data needs into actionable solutions.

    • Lead quarterly project delivery using Agile best practices, ensuring predictable execution across multiple data workstreams.

    • Define and track success metrics (KPIs) related to adoption, operational efficiency, and data reliability to inform prioritization and continuous improvement.

    • Collaborate with governance and engineering teams to ensure data quality, privacy, and compliance standards are met across releases.

    • Facilitate sprint planning, backlog refinement, retrospectives, and cross-team communication.

    • Drive clear documentation of workflows, decisions, and product requirements to support scalability and onboarding.

  • Oct. 2017 – Nov. 2025
    Socorro Independent School District, El Paso, TX

    • Led large-scale, multi-year programs impacting hundreds of stakeholders, balancing regulatory requirements, timelines, and resource constraints.

    • Acted as product owner–like lead for district-wide digital platforms and instructional systems, gathering user needs and prioritizing feature and process improvements.

    • Translated complex policy and data requirements into standardized workflows, dashboards, and documentation used across departments.

    • Defined operational metrics and reporting processes to track adoption, performance, and compliance outcomes.

    • Served as a primary liaison between leadership, technical teams, external vendors, and end users to ensure alignment on scope, priorities, and delivery.

    • Anticipated downstream impacts of system and process changes, mitigating risk through proactive planning and stakeholder communication.

  • Dec. 2014 – Oct. 2017
    Abundant Living Faith Center, El Paso, TX

    • Managed cross-functional initiatives involving leadership, vendors, legal constraints, and operational teams.

    • Oversaw timelines, scope, and deliverables across multiple concurrent projects.

    • Built scalable documentation, workflows, and quality-control processes to support organizational growth.

    • Established repeatable processes that improved delivery predictability and stakeholder alignment.

  • July 2014 – Nov. 2014
    VaynerMedia, New York, NY 

    • Collaborated with strategy, production, and analytics teams in a fast-paced Agile environment.

    • Delivered user-centered digital assets while balancing tight deadlines and evolving requirements.

    • Supported structured review cycles and iterative improvements based on stakeholder feedback.

  • Nov. 2013 – Jul. 2014
    Amplify Education, Brooklyn, NY

    • Partnered with product managers, engineers, and implementation teams to support feature launches and user adoption.

    • Assisted with requirements documentation, internal enablement, and feedback synthesis to improve product usability.

    • Contributed to iterative improvements informed by educator and district data.

  • Nov. 2011 – Dec. 2013
    SourceMedia, New York, NY

    • Coordinated documentation, timelines, and cross-department communication for enterprise initiatives.

    • Supported project tracking, risk identification, and operational workflows across concurrent workstreams.

    • Ensured clarity, accuracy, and compliance across internal and external deliverables.

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Education

M.S. in Management and Leadership

Western Governors University

2025-Present

B.F.A in Graphic Design

University of Texas at El Paso

2006-2011