Welcome to my Digital Portfolio

Oct. 2017 – Present
Socorro Independent School District, El Paso, TX

• Develop and execute high-impact marketing materials, ensuring brand consistency and visually compelling designs that boost engagement across digital and print platforms.

• Analyze campaign performance metrics and design effectiveness, leveraging data-driven insights to refine creative strategies while maintaining brand identity across diverse marketing channels and collateral materials.

• Lead strategic brand evolution by crafting cohesive design solutions and implementing innovative marketing initiatives, strengthening brand identity and audience connection across digital and social platforms.

• Orchestrate comprehensive, multi-channel marketing campaigns, continuously monitoring performance analytics to optimize design strategies, maximize audience reach, and enhance overall brand recognition.

• Develop and implement integrated marketing materials across digital, print, and social media channels, ensuring seamless brand alignment, increasing audience engagement, and driving conversion rates.

• Drive creative solutions for marketing challenges, utilizing data-informed design decisions and industry best practices to elevate brand presence, enhance storytelling, and amplify campaign effectiveness.

• Uphold rigorous quality standards in design execution, collaborating cross-functionally with stakeholders, content creators, and marketing teams to deliver compelling, deadline-driven marketing materials that align with business goals.

Dec. 2014 – Oct. 2017
Abundant Living Faith Center, El Paso, TX

• Led project planning, achieving measurable learning improvements; enhanced instructional designs.

• Managed projects ensuring timely, budget-compliant completions; optimized learning effectiveness.

• Collaborated with teams to define strategies, meeting goals, integrated graphic design expertise.

• Orchestrated projects, creating impactful visuals; drove engagement and achieved business objectives.

• Utilized data-driven insights to optimize project workflows and refine design processes, resulting in enhanced efficiency and superior visual outputs.

• Pioneered forward-thinking project strategies, infusing creative design elements to transform organizational visions into tangible, high-impact realities.

• Spearheaded project planning initiatives, driving measurable learning enhancements and refining instructional designs for improved educational outcomes.

• Orchestrated timely, budget-compliant project completions, optimizing learning effectiveness and achieving tangible improvements in educational metrics.

• Fostered cross-functional teamwork to define strategic objectives, seamlessly integrating graphic design expertise to meet organizational goals.

July 2014 – Nov. 2014
VaynerMedia, New York, NY 

• Designed social media visuals, boosting brand identity and user engagement by 40%.

• Created multimedia content with Adobe Creative Suite, enhancing learning experiences.

• Developed interactive modules, effectively addressing diverse audience needs.

• Led social media campaigns, increasing brand visibility and engagement.

• Aligned visuals with marketing goals, ensuring cohesive brand messaging.

• Optimized visual content strategy, driving substantial follower growth and boosting interaction rates on key social media channels.

• Synergized with cross-functional teams to align social media visuals with marketing objectives, ensuring cohesive brand messaging.

• Crafted meticulously on-brand graphics, adhering to style guidelines while infusing creative flair for various social media platforms.

• Leveraged social media metrics to refine design approach, yielding improved content performance and heightened audience engagement.

Nov. 2013 – Jul. 2014
Amplify Education, Brooklyn, NY

• Designed instructional materials enhancing learner engagement and comprehension.

• Created user-friendly interfaces improving accessibility and ease of use.

• Collaborated with UX designers for seamless user experiences.

• Communicated design concepts effectively with stakeholders.

• Solved instructional challenges with innovative design solutions.

• Pioneered engaging instructional materials, enhancing learner comprehension through advanced design principles and user-centered methodologies.

• Fostered cross-functional teamwork, effectively communicating design concepts to educators and stakeholders to create seamless learning experiences.

• Applied design thinking to address instructional challenges, iterating concepts based on user testing and feedback for optimal learning outcomes.

• Crafted user-friendly interfaces with meticulous attention to usability and accessibility, ensuring inclusive learning environments.

Nov. 2011 – Dec. 2013
SourceMedia, New York, NY

• Design instructional materials improving engagement with visual elements.

• Create multimedia assets with Adobe Creative Suite for better comprehension.

• Apply user-centered design for clarity across varied learning styles.

• Adapt to priorities, refining designs based on feedback and trends.

• Ensure brand consistency by applying style guidelines across publications.

• Translated complex financial data into accessible infographics, enhancing content comprehension for diverse readership and boosting information retention.

• Streamlined design processes, significantly reducing project turnaround times while maintaining high-quality standards and increasing departmental efficiency.

• Ensured brand consistency across multiple publications by meticulously applying style guidelines, refining visual elements for cohesive presentation.

• Partnered with editorial teams to craft visually compelling layouts for financial publications, enhancing reader engagement through strategic design elements.