Alejandra Monreal

Welcome to my Digital Portfolio

About Me

I’m a passionate Digital Marketer with over 14 years of experience in marketing design and coordination. With a background in graphic design and a master’s degree in Digital Marketing on the way, I love bringing brands to life through creative storytelling, strategic content, and engaging digital campaigns. Whether it’s crafting eye-catching visuals, building strong social media strategies, or boosting brand awareness, I’m all about making marketing both fun and effective!

As I transition into a dedicated digital marketing role, my goal is to help businesses connect with their audience in a meaningful way. I believe that great marketing is a mix of creativity, strategy, and a little bit of magic! Whether you need fresh ideas, brand development, or a strong digital presence, I’m here to make it happen. Let’s create something amazing together!

Education

Western Governors University

Masters in Science: Digital Marketing

Jan. 2025 - Present

  • Gained knowledge in SEO, content creation, data analytics, e-commerce, and more hands-on simulations and apply them to real-world marketing scenarios.

  • By the time I graduate with WGU’s marketing master’s degree

  • Industry-recognized certifications to enhance my marketability with future employers.

University of Texas at El Paso

Bachelor of Fine Arts in Graphic Design

Aug. 2006 - May 2011

  • Worked at the University Newspaper "The Prospector"and Magazine "Minero Magazine" as their Senior

  • Graphic Designer and Art Director: September 2007 - May 2011

  • Participated in the Advertising Campaign Class as their Graphic Designer and placed 1st place in the

  • Regional National Student Advertising Competition (NSAC): 2011

Work Experience

  • Oct. 2017 – Present
    Socorro Independent School District, El Paso, TX

    • Led strategic marketing initiatives to boost student and family engagement, increasing program participation by 70% through targeted outreach and digital integration.

    • Built school-wide performance dashboards (Google Sheets) to track marketing KPIs and optimize campaign effectiveness.

    • Directed a $30K budget for tech, design, and outreach, reducing costs while increasing ROI by 25%.

    • Collaborated with internal teams, parents, and community partners to align on brand voice and drive DEI-forward communications.

    • Designed and implemented a career-focused marketing curriculum, fostering future-ready creative and strategic skills.

  • Dec. 2014 – Oct. 2017
    Abundant Living Faith Center, El Paso, TX

    • Developed and scaled integrated marketing campaigns that increased event retention by 50% and audience engagement by 40%.

    • Executed audience segmentation strategies and A/B testing, improving email open rates by 20% and conversion metrics.

    • Managed 50+ cross-functional stakeholders to ensure brand consistency across digital, print, and in-person channels.

    • Led vendor management and campaign logistics for community-driven marketing events aligned with organizational goals.

  • July 2014 – Nov. 2014
    VaynerMedia, New York, NY 

    • Produced branded content and social activations for major lifestyle brands, increasing reach by 22% and engagement by 40%.

    • Partnered with client strategy teams to execute data-informed influencer and content strategies on Facebook and Instagram.

    • Created scalable templates and visual assets, reducing campaign launch timelines by 30%

  • Nov. 2013 – Jul. 2014
    Amplify Education, Brooklyn, NY

    • Co-led cross-functional launches of 5 digital products, enhancing engagement by 35% in K–12 markets.

    • Applied accessibility and UX standards to all deliverables, decreasing support tickets by 20%.

    • Designed engaging visuals and interactive content tailored for education audiences.

  • Nov. 2011 – Dec. 2013
    SourceMedia, New York, NY

    • Redesigned digital publications and marketing collateral, growing readership by 25%.

    • Developed interactive reports and dashboards for B2B financial clients, driving executive-level insights.

    • Managed over 40 creative campaigns annually across digital and print media.

Professional Skills

  • Instructional Expertise

  • Content Development

  • Technology Integration

  • Analytical

  • Problem-Solving

  • Project Management

  • Conflict Resolution

  • Strategic Planning

  • Team Leadership

  • Communication

  • Process Improvement

  • Customer Service

  • Adaptability, Flexibility

  • Marketing Campaigns

  • Marketing Analytics

  • Stakeholder Management

  • Campaign Effectiveness

Software

Certifications

Work Samples